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BRAND STRATEGY
You don’t need a consultant to tell you how important branding is to your business. The challenge is figuring out the best approach to put your hard-earned marketing dollars to work.
That’s where marketing strategy comes into play.
We've built highly successful B2B marketing plans for a broad range of industries including defense, aerospace, agriculture, transportation, shipping and, of course, oil and gas. We've help companies, both large and small, launch their business, change and strengthen their corporate brand, introduce new products and services, integrate merger and acquisition messaging and break into new markets.
No matter what industry you are in, branding is all about understanding how your business fits into the marketplace, targeting ideal customers, and understanding which communications tactics work best to support your overall goals.
WHAT WE DO
We’ll qualify sources and dig into data for a clear picture of market conditions and trends, competitive challenges and Voice of Customer.
We’ll help develop unique brand profiles and sales messaging playbooks to accurately position your business and products into targeted markets.
We’ll help take your idea from concept to market, with a strategic road map that justifies the portfolio expansion, drives sales and connects with consumers.
How Does This Help Your Company?
+ INCREASED SALES OF YOUR PRODUCTS & SERVICES
+ A STRONGER PRESENCE ONLINE AND OFFLINE
+ RAN IMPACTFUL BRAND THAT REFLECTS YOUR BUSINESS
+ A DATA-DRIVEN VIEW OF YOUR OVERALL BUSINESS
+ A BETTER RETURN ON YOUR MARKETING DOLLARS
At Ryan-Jones Marketing Projects, we have the experience and expertise to deliver powerful and tangible results to your business. To learn more about our marketing strategy services, contact us today.
One of North America’s largest privately-owned agriculture genetics companies realized a new business model was required to service its dramatically changing market. As the dairy industry shifted from family-run pedigree operations to high-yield corporate dairies, the Company needed the market intelligence required to develop specific customer segmentation strategies.
Ryan-Jones was brought in to help develop a comprehensive marketing intelligence and customer segmentation program that would identify and address the new demands of each segment.
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